Helping Construction Companies Build Their Brand
I’ve helped two construction companies increase and optimize their presence on social media.
The largest heavy highway construction company in Georgia
We built a strategy focused on highlighting our employee’s commitment and attention to detail, as well as explaining the work C.W. Matthews does
I created weekly posts and polls including the “Tuesday Trivia”, which was a quiz question about different aspects of the highway construction industry.
I also created “Monday Motivations” which were aesthetically pleasing photographs in a polaroid style that included bible verses sent in by employees across the company. CW Matthews is founded on Christian principles and they still heavily influence the company today.
I also traveled to the different divisions and posted “day in the life” stories to give our audience a greater insight into what Quality Control does vs Major Projects etc.
C.W. Matthews
I traveled across North Carolina to capture the content from our job sites and personnel.
This company takes a lot of pride in doing tough jobs well, and if presented properly, social media will help win more work.
Just like CW, Faulconer is also about their people. I created over 20 captions and photos about employees who exemplify Faulconer’s LITE (Legacy, Integrity, Teamwork, Excellence) motto.
Faulconer Construction
Photos of Employees…
Job Sites and Operations…
One goal was to visit different divisions across the company and feature as many employees as possible on our Instagram and Facebook stories…
While simultaneously explaining the responsibilities and projects they worked on…
And create entertaining, educational, and consistent content…
