Green Reider
Green Reider is a beer brand I created for my favorite athlete: LPGA star Mel Reid.
I designed an original font, logo, and entire merchandise collection while basing three flavors on important moments in her career.
The flavors:
Solheim: Mel has played in multiple Solheim Cups as a member of Team Europe. Their colors are blue and yellow, therefore this can is blue.
ShopRite: Her first win on tour was at the ShopRite Classic! Part of the logo for the brand is red.
Joy: The name of her mom who passed away. Joy is bright, warm, and loving. Just like yellow.
Mel saw it!
Green Reider Activation
Where: 2023 ShopRite Classic
What: Operation P.E.P (Promote, Entertain, Prep)
Promote: A tent and table on one side of the range where Mel and her friends can promote the new beverage. Fans line up to challenge Mel at closest to the pin or straightest drive. Merch from the Green Reider collection hangs in the tent, and cans are available for purchase in coolers.
Entertain: This is an opportunity for Mel to easily connect with fans, sign merch (even cans) and promote her product!
Prep: Hitting balls on the range is part of her routine and wouldn’t be strenuous before an event, especially on a Monday or Tuesday of a tourney week.
