Kisses are Timeless

The brief: Understand how to collaborate and deliver a message that’s authentic to the brand no matter what the outside influences are. In this case, TIME. Create ads that promote a product for an existing brand in 4 distinct years: 1920, 1970, 1999, and 2022. Manage the proper voice, tone, and words for the ad to be effective over those years without changing the theme of the campaign.

Skills gained: Maintaining voice and tone, market research importance, authenticity